Starting from an understanding of your market, your competition (current and future), your audience and your goals, we develop a strategic approach for your brand that will increase your marketing plan's effectiveness. We can help you define what you stand for, what you say, how you communicate and where in order to engage your consumers.
Without clarity on your business's communications approach, you risk not cutting through and wasting marketing investment. If you want help, or simply a fresh point of view, don't hesitate to get in touch.
Who are your competition? What is their market share? How are they communicating? Who might be your future competition that you may want to start defending against now?
These are just some of the questions you need clarity on to drive effective brand and marketing plans for your business and make your resources go further.
A brand is the sum of all parts that reach the consumer and the perception your target consumer has in their mind of what you offer. Get it right and you have a fan for life. Get it wrong and you have to work very hard to get them back. Don't set off on the wrong foot from the start. We'll help you develop a framework that can guide your brand marketing activity into the future.
Have you got product marketing challenges? Are you completely clear on your product messages? Could you do with help sorting your KSPs from your USPs? If you are not clear on what you're selling, you cannot expect your customers to be and you risk your customers going to the brands that are. Clear benefit led product messaging leading to the emotional benefits of your brand are key to driving customer engagement with your service or product.
Campaigns are a concerted effort to affect consumer behaviour in your favour and you need to be engaging and distinctive to cut through. So how you tell your brand's story to drive maximum response with your audience is important. We work with you to understand your business objectives and what you want to achieve in the short, mid or long term, be it awareness, sales or retention. Then we develop effective media agnostic campaign approaches tailored to achieving your goals.
The first of its kind, Raylo launched in Sept 2019, offering lease model subscriptions for the iPhone 11. But who were their potential target audience, what would resonate with that audience and where should they play media wise?
The CEO Founder wanted us to help devise a brand strategy for the new organisation that would include brand name origination, brand identity, key brand and product messages through to event collateral and a digital marketing plan.